Cairo · Egypt
East MedReal estate developer
We develop mixed-use districts in Egypt’s new cities. Homes, a private multisport club and an international trilingual school come together on one site, run with specialist operators.
Sport · School · LivingThe company
The East Med company
For more than 30 years, East Med’s founding partners have designed and built mixed-use urban projects: shops, homes, offices, hotels and public spaces shaped by their surroundings. In Egypt, we bring this experience to new districts, with close attention to local culture, the history of each site and the way people live today.
Project owner and manager
We bring together and coordinate the project teams, from the first sketches to final delivery.
Hybrid real estate
Our projects combine housing, sports and education centres and retail.
A strategy for each site
We define the right programme for each site and for the people who will use it.
Specialist partners
Specialist operators join us from the design stage, so that every space fits its use.
Lasting value
Our architectural and environmental choices are made to last.
Beyond delivery
With our partners, we take part in marketing, rental management and asset management.
The concept
An innovative concept
Many services are moving online, yet daily life still needs real places. Our concept brings sport, education, health, culture, shops and restaurants close to homes and offices. These services work together, so residents and visitors find a complete offer and the site stays active all year round.
New districts on the edge of the city
Demand is strong for premium compounds offering the services residents rely on: hospitals, hotels, shopping centres, offices, schools and universities.
Premium families
They expect a high standard of living, with leisure and an international education for their children.
Too few international schools
The Egyptian government has made education a national priority. Families look for international schools with high academic standards, three languages and quality facilities. In the new districts, supply remains far below demand.
Education partner
ISE · International School Engineering
Creator of the École Internationale Bilingue de Paris (EIB). ISE designs our trilingual Arabic, French and English schools and supports the choice of curriculum and accreditation for each project.
Tennis partner
Roland-Garros Club · Paris
East Med holds the Roland-Garros Club franchise to open several tennis academies in Egypt, with the ambition of creating the first international tennis competition on the African continent.
Private multisport club
Premium private clubs for members and their families
Living spaces built on three values: sport, family and conviviality. Indoor and outdoor facilities of a high standard, supervised by qualified coaches, for every level from leisure to competition.
Indicative programme for a large club, adapted to each site.
Training and competition
Facilities designed to train future champions and to host national and international events.
Supervised by professionals
Each discipline has its own manager and qualified coaches, with a sports director for the whole club. The clubhouse offers reception, premium changing rooms, a wellness area, shops, restaurants and seminar rooms.
Membership
Family, adult and child memberships, with an entry fee and an annual subscription. Members can invite guests, and the restaurants and meeting rooms are also open to non-members.
Racket sports
- Tennis academy and clay courts
- Padel, with a show court
- Squash
- Badminton
- Table tennis
Team sports
- Football academy
- Futsal
- Basketball
- Volleyball
- Handball
Aquatics
- Olympic pool
- Diving boards
- Aqua fitness
- Aqua cycling
- Freediving and scuba
- Water park
Combat sports
- Judo · Karate
- Taekwondo · Kung fu
- Muay thai · Kickboxing
- Boxing · Wrestling
- Aikido · Tai chi · Self-defence
Fitness and dance
- Weight room and cardio
- TRX and boot camp
- Indoor cycling
- Pilates, yoga, Zumba
- Artistic, rhythmic and acrobatic gymnastics
Outdoors
- Outdoor stadium
- Climbing walls
- Archery
- Sport shooting
- Trampoline park
Health
- Medical centre
- GPs and paediatricians
- Dentist and physiotherapy
- First-aid station
- Physical trainers
Family and services
- Spa, sauna, beauty and hair salons
- Childcare and indoor play park
- Four-star hotel
- Restaurants and cafés
- Events and seminars
International school
An educative, sporting and international programme
Academic success and human values, in Arabic, French and English, from kindergarten to high school. The curriculum and accreditation are chosen for each project with our education partners.
Option 1
French curriculum
Bilingual French school aiming for accreditation by the AEFE, the agency for French education abroad. Students can prepare the French baccalaureate with the International Option (OIB).
Option 2
Canadian curriculum
Canadian school abroad following a provincial curriculum, accredited by that province. Graduates receive a Canadian high school diploma, taught in English and French.
Option 3
International school
Bilingual international school with an internationally recognised programme, chosen with the local authorities and the families’ expectations in mind.
Three languages in every option
Arabic, French and English are taught from kindergarten. Students leave school truly trilingual, with recognised language certificates such as TOEFL and TOEIC.
Sport and study
Pupils use the club’s facilities. An adapted timetable lets young athletes aim for excellence in both sport and school.
Beyond the classroom
Study rooms, canteen, tutoring, computer science, robotics, visual arts, music, theatre, cooking and chess.
An expert partner
ISE, creator of the École Internationale Bilingue de Paris, supports the design of each school and its accreditation process.
Operating model
A long-term partnership with joint management
East Med works with specialist operators in sport, education, hospitality, health and retail, through jointly managed operating companies.
- Project ownership and management, cost planning, relations with local authorities and permits
- Participation and funding, from project development to delivery of the infrastructure
- Marketing and communication to recruit the first members and families
- Equipping the facilities with qualified equipment and staff
- Operation and maintenance of the sites, sports facilities and buildings with specialist companies
- Management and administration in association with East Med Egypt
Board of directors
East Med team
A board that combines real estate development in France, construction and engineering in Egypt, and sport at the highest level.
Bernard Beyssey
Chairman and founder
Chairman of Foncier Construction (real estate development and sports sites). Sponsor of rugby, basketball and football teams; former Vice-President of Racing Metro 92.
Shokry El Ngar
Vice-President
Franco-Egyptian entrepreneur in real estate and construction in France. Chairman and CEO of the Aquamarine Sunflower Hotel in Taba.
Ihab Ibrahim
Vice-Chairman of the Board
Architect DPLG. Executive engineer at the Housing and Development Bank and CEO of an engineering consultancy in Cairo.
Nicolas Tugot Doris
Managing Director, Board member
Chairman of Foncier Promoteur Immobilier. Specialist in residential and tertiary real estate projects.
Ismail El Shafei
Board member
President of the Egyptian Tennis Federation and member of the Board of the International Tennis Federation. Former professional player, ranked world No. 34 in singles.
East Med Academy experts
12 staff in Cairo: production team (design, project and construction management) and sales team (administration, marketing, communication).
Bernard Delesalle
Expert · School
President of ISE International School Engineering and CEO of the École Internationale Bilingue de Paris. In charge of cooperation agreements with the French Ministry of Education abroad.
Hugues Guilleminot
Chief architect · East Med Egypt
Chief architect of East Med Egypt’s projects. Architect DPLG and head of Agence Archi Guilleminot, a multidisciplinary practice: housing, offices, retail and sports facilities.
Dr. Mohamed H. Abdel-Kader
Partner · Architecture
Architect, designer and project manager. Founder of K&A Designers. PhD from the University of California, Berkeley; Professor of Architecture and Urban Planning at Cairo University.
Aymeric Labaste
Partner · Roland-Garros
Head of International Development at Roland-Garros and East Med Egypt’s main contact. In charge of licensing and cooperation agreements with international tennis federations.
Ziad El Chazli
Expert · Sports
President of the Egyptian Squash Federation for the Cairo region. Manager of Madinaty Sports Club, Egypt’s largest sports club with more than 170,000 members on over 40 hectares.
References
Latest projects completed by our partners
A selection of residential and office projects delivered in the Hauts-de-Seine by Foncier Promoteur Immobilier, chaired by East Med’s managing director.
Contact
Any questions?
Landowners, developers, public authorities, operators and investors: write to us to discuss a site or a partnership.
- Contact
- Nicolas Tugot Doris · Managing Director
- Head office
- 2 El Adib Ali Adham St., Apt. 101
Masaken Sheraton, El Nozha
Cairo, Egypt
